Nonprofit Chronicles

Journalism about nonprofit organizations and their impact

True to its name, Unorthodox Philanthropy got started with an out-of-the-ordinary proposition. In 2010, on a crowdsourcing website called Innocentive, the funder announced that it was seeking “novel, unorthodox opportunities for philanthropic investment with the potential to generate extraordinary returns to society.” It promised a prize of at least $10,000 to the best idea. Nearly …

Continue reading

Advertising changes behavior. Why else would brands pay as much as $5 million for a 30-second spot on the Super Bowl? But measuring the impact of advertising, particularly in traditional media, is an inexact science at best. (“Half the money I spend on advertising is wasted,” retailer John Wanamaker famously said. “I just don’t know …

Continue reading