Nonprofit Chronicles

Journalism about nonprofit organizations and their impact

The onslaught began last week. “Mark your calendar for Giving Tuesday,” said the Center for Science in the Public Interest. “One week until #GivingTuesday,” said SHOFCO. Triple your gift! Double your impact! An estimated 35,000 nonprofits participate, according to New York’s 92nd St Y, which launched Giving Tuesday in 2012. Does #GivingTuesday do good? That’s …

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The Internet has made it easier than ever to identify the best books, movies,  songs, hotels, restaurants, mutual funds, even foreign-language tutors. To identify the best charities? That’s harder. The Raikes Foundation, which is the family foundation of Jeff Raikes and his wife, Tricia, wants to help, by enabling donors to do more good with their money. Last …

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Nonprofits often talk about inequality. Rarely do they talk about inequality in the nonprofit sector. But it’s a problem. Scale begets scale in the nonprofit world. Big nonprofits, with their brand names and hefty marketing budgets, grow faster than small ones, even when the smaller ones are demonstrably more effective. The rich get richer; the rest …

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My wife Karen Schneider and I gave about six percent of our pretax income to charity in 2016. Most Americans give away about three percent of their adjusted gross income, according to the Urban Institute, but our earnings are higher, so we should give away more, in my view. The Life You Can Save, a …

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We don’t have comprehensive ratings or rankings of the best nonprofits, and we probably never will. You can’t compare Harvard to Carnegie Hall to the DC Central Kitchen in a meaningful way. But, by using evidence, it is possible to identify nonprofits that have a positive impact at a reasonable cost. That’s what the Center …

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Slow progress is better than no progress. So GuideStar’s Platinum designation, which encourages nonprofits to share their results in an important new way, deserves a round of polite applause, if not three cheers. It’s a step in the right direction, as well as a reminder of the long road that lies ahead–if the destination is, as …

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Advertising changes behavior. Why else would brands pay as much as $5 million for a 30-second spot on the Super Bowl? But measuring the impact of advertising, particularly in traditional media, is an inexact science at best. (“Half the money I spend on advertising is wasted,” retailer John Wanamaker famously said. “I just don’t know …

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